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Kate Hayley by Design
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A Playbook for Professional Learning

So it has finally happened. I’ve worked for more than two years on numerous projects with Valerie von Frank, a client I have never met. Sure, I’ve done an occasional cover via the Internet, but I am finally in a long-term, committed (well, she has promised me another book project after the one we are working on now) relationship with a client in Michigan.

With our first project, A Playbook for Professional Learning, we nailed down a new typographical style sheet for books published by Learning Forward, an educational organization dedicated “exclusively to advancing professional learning for student success.” Consistency in style is a hallmark of a well-prepared book. Although typography style is determined by individual organizations, editorial style comes in two major forms: Associated Press (AP) Style, generally used for newspapers and periodicals, and Chicago Style, the gold standard for book production.

Both editorial and typographical styles should be well defined. It is as important for there to be consistency across all of a publisher’s body of work as it is to be consistent within one book. There are lots of ways to step outside the box in book design, but it is best to have a solid framework on which to build. Well anyway, that’s the way I learned it.

7 x 10; 224 pages; softcover; duotone interior; offset lithography; sewn-and-glued binding.